Joyned Marketing
Here’s some of the most interesting travel news and articles that are worth reading this July:
Generative AI’s impact on airlines
While airlines have traditionally relied on technology to navigate challenging situations, generative AI is now enhancing these capabilities in various innovative ways. An interesting study on how 15 airlines are using generative AI highlights three main use cases: digital customer assistants for commercial purposes, incident reporting and root cause analysis for operational efficiency, and reducing manual reconciliations in support functions.
A fresh look at 2024’s travel trends
Last November, Amadeus forecasted five travel trends expected to become mainstream in 2024. Halfway through the year, they are revisiting the trends to see how accurate those predictions are turning out to be. One trend that’s here to stay is the integration of generative AI, particularly through Intelligent Concierges. This is demonstrated by the major OTAs developing numerous consumer-facing gen AI tools for trip planning and search, as well as utilizing AI in their business operations.
How AI-driven personalization is transforming travel
In his latest guest article for Hospitality Net, our CEO Michael Levinson shared his insights on how AI-driven personalization is reshaping the travel industry. Here’s a snippet of what he had to say: “The potential for personalization to improve results for hospitality and travel vendors through a more enjoyable booking process is significant. From providing tailored offers, increasing customer loyalty, accommodating new travel motivations, or reducing cart abandonments, purchasing decisions are made faster when conversations are kept on the vendor’s page, with AI personalization providing additional information to further reduce the need to leave the vendor site. The booking experience of tomorrow is hyper-personalized and it’s arriving faster than you think.”