Joyned Marketing
The travel landscape is rapidly evolving with new innovations and breakthroughs. Now that we’re in 2025, here are some of the most interesting trends to watch out for in the coming months.
Connections IRL (in real life)
As more and more people seek meaningful relationships through their travels, Amadeus predicts that one of the key trends in 2025 will be Connections IRL (in real life). With a growing emphasis on authenticity and shared moments, travelers are prioritizing opportunities for real interactions. To stay ahead, travel companies need to tap into this trend by offering flexible booking options, crafting experiences that enable social interactions, and designing tailored packages and offers. According to Amadeus, “Businesses that foster environments where genuine interactions occur are likely to resonate with this growing market segment.” We couldn’t agree more, and that’s where Joyned comes in – helping facilitate connections during the booking process, even before travelers embark on their journey.
Gen AI: Getting ready for real change
2025 is the third year of the AI revolution, and according to Skift Megatrends, we are yet to see an explosion of AI-powered innovations – but it will happen soon. As companies continue to refine and expand their tools, the next few years will bring rapid advancements toward creating the ultimate digital travel agent – a single platform that can handle personalized bookings, serve as a tour guide and translator, and remember travelers’ detailed preferences for future trips.
You’ve likely heard about FOMO, the fear of missing out. But as Expedia predicts in its Unpack ’25 report, 2025 is shaping up to be the year of JOMO travel which celebrates the joy of missing out. A form of ‘soft travel’ that sits alongside the more familiar ‘slow travel’, JOMO is less about how quickly you see a destination and more about doing less, feeling more, and fully immersing yourself in the moments, the people you encounter, and the company you’re with. Travelers believe JOMO travel can help improve their mental health and overall wellbeing, with 62% reporting that it reduces stress and anxiety.