Joyned Marketing
One year into the partnership with RIU Hotels & Resorts – the world’s leading international holiday resort chain – Joyned is excited to reveal the impressive results achieved together.
Launched in June 2023, with the goal of enhancing user experience for RIU customers in the US, as well as boosting conversions and revenue, the partnership has delivered significant business outcomes. Bringing customers’ conversations into the RIU website through the Joyned platform has driven an 11% increase in revenue.
Thanks to Joyned’s social revenue technology, users can seamlessly collaborate and discuss their travel plans directly on the RIU website in a secure, private space. While some RIU customers invited their friends and family to discuss and book their next holiday together, others leveraged Joyned as a centralized tool for planning their solo trips.
Joyned transforms the travel planning experience by enhancing the booking process for users while also providing vendors with crucial data-driven insights into group dynamics, conversations, and intent. For RIU, this led to a remarkable surge in key metrics: a 4.8x increase in conversion rate, a 5.3x boost in ARPU, and a 16% growth in average deal value.
Commenting on the results, Juan Campins Crespi, Director of Digital Channels at RIU Hotels & Resorts, said: “Joyned provides users with instant value by allowing them to discuss plans, get validation, and make a group decision straight from our website. The platform demonstrated a major positive impact, leading to business outcomes that we are extremely pleased with.”
As Joyned is committed to reshaping the travel booking experience, we are confident that together with the RIU team, we will continue to drive an even bigger impact and success moving forward.