eliane limon
Picture this: Your customer is browsing vacation rentals when their sister texts, “That one looks sketchy,” or their friend says “Remember what happened in Cabo?” These split-second social inputs often make or break a $2,000 travel booking yet until now, you had no idea these conversations were happening.
Enter Joyned Voice, a travel intelligence platform that’s cracking the code on group travel decisions by listening to real conversations when families and friends plan trips together.
The Group Chat Problem
Your customers’ group trip planning follows a familiar pattern: endless WhatsApp threads and that one person who never responds until booking day. But here’s what the travel industry is realizing these chaotic group conversations are where the real buying decisions happen.
Joyned Voice captures live group conversations that happen directly on your booking site, then uses AI to decode what actually influences their purchase decisions in real-time.
What Their Travel Conversations Reveal
After analyzing thousands of group travel sessions, the platform has uncovered fascinating patterns in customer behavior. Here a are a few interesting highlights from this month:
The “Mom Veto”: Safety concerns from parents can kill a booking instantly, even if everyone else in their group loved the property.
The “Friend Amplifier”: Excitement is contagious. One person saying “omg yes” can flip hesitant group members into buyers.
The “Local Expert”: Someone in every group always “knows someone who lives there.” These informal endorsements carry massive weight in their decisions.
From Conversations to Conversions
For travel marketers, this conversational data is gold. For example, one hotel chain company discovered their customers kept mentioning “parking” in group conversations when discussing specific hotels, and were immediately notified of this new trending topic with the context of the offering it was mentioned for. This would enable them to restructure their listings to highlight this.
Another site found families worried about “kid-friendly restaurants nearby”, something that never appeared in customer surveys but showed up in hundreds of family conversations. They received recommendations to update their website copy for SEO, and to add badges next to offerings.
The Privacy Factor
Joyned Voice operates on an opt-in basis, travelers invite friends to join their browsing session directly on your booking site. All data is anonymized and aggregated, with no individual chats stored.
Early Adopters Report 4x Higher Conversion
Travel decisions happen in groups, with emotions, and lots of back-and-forth. The old model of targeting individual customers misses how travel decisions actually work.
Early adopters report 4x higher conversion rates when travelers book in groups versus alone. As one travel executive said: “We’ve been optimizing for the person clicking ‘book now,’ when we should have been optimizing for the three people in their group chat saying ‘do it.'”
The future of travel marketing isn’t about better targeting- it’s about better listening.
Curious to learn more? Contact a member of our team.