eliane limon
Joyned has developed something truly special for travel marketers — a unique data layer that fills a crucial gap in the industry, one that until now only platforms like WhatsApp could touch: the ability to understand what people are really saying about your product.
The way Joyned helps marketers in the travel industry stems from three key areas:
1. Understanding Real Customer Conversations
Through authentic discussions between travelers and their friends, marketers gain valuable insights into what’s driving or blocking purchases — and the true sentiment behind booking decisions.
Example: A hotel discovered that despite their premium pricing, travelers were booking specifically because they were the only resort in the area that allowed pets. The marketing team leveraged this insight to create targeted ads for travelers with pet interests, highlighting their status as the only pet-friendly luxury option nearby. The result? A significant increase in bookings from this previously untapped segment.
2. Mapping Destination Relationships
When travelers begin a session and start adding destinations, Joyned captures data on which locations frequently appear together. This reveals alternative options travelers are considering, connections between destinations, and demographic insights about who’s booking them.
Example: One OTA discovered a strong correlation between searches for Canada, Norway, and Japan. Digging deeper, they identified a segment of affluent heli-skiers looking for premium experiences across the globe. By targeting people researching Japan trips with premium ski packages in Canada, they saw conversion rates jump dramatically.
3. Decoding Group Travel Behavior
Joyned gives marketers unprecedented visibility into group travel dynamics, which differ substantially from solo traveler patterns. We help you understand when groups start planning holidays, their preferred destinations, and their unique decision-making processes.
Example: Several of our partners discovered that group travelers begin planning 2–3 months earlier than solo travelers and spend 35% more per person. This allowed them to adjust their marketing calendar and create group-specific packages that captured this higher-value segment at the right moment in their decision journey.
Note: All examples provided are illustrative in nature and based on aggregated insights and do not represent actual customer data.