Joyned Marketing
In this series, we sit down with industry experts to learn more about their expertise and the latest trends and opportunities for the travel industry. We recently had the pleasure of chatting with Eliane Limon, who has just come on board as our Product Marketing Manager.
Thanks for taking the time to speak with us today, Eliane. Can you tell us a bit about your background?
I most recently held a position at CHANEL as a Digital Product Manager on the Client Experience team. There, I developed digital touchpoints that upheld the brand’s exceptional client experience standards. My mission was to translate the emotional, engaging, and seamless experiences of CHANEL’s physical world into its digital applications, aligning with clients’ high expectations.
At CHANEL, my drive was to create meaningful client experiences that foster loyalty. This passion aligned perfectly with Joyned’s mission to help accelerate clients’ revenue by creating unique user experiences for the end user that build loyalty in an industry where it is notoriously low. Joining the team felt like a natural next step to continue this impactful work.
Before that, I worked at Taboola as a Creative Strategist, where I focused on driving revenue by equipping advertisers with innovative creative tools. This role strengthened my ability to understand customer needs, deliver data-driven insights, and build creative solutions that generate measurable results.
Throughout my career, I’ve been particularly passionate about creating solutions that enhance customer experiences.
Are there any aspects of your career that stand out the most?
I had the chance to consult hundreds of brands across diverse industries at Taboola, and worked in various industries myself ranging from luxury to travel to real estate. What I’ve realized along the way is that no matter what you’re selling, the best brands are those that give value to their clients by understanding what clients want, even before they can say it.
It’s crucial to listen to what clients say, but also to read between the lines – infer from needs, emerging trends, and subtle shifts in behaviour. As a Product Marketer at heart, what stands out most in my career is the importance I give to continuous research.
Why should the travel industry take notice of Joyned?
Now, more than ever, the industry is focused on the growing demand for personalization, with high expectations for an elevated UX, as businesses grapple with issues of customer loyalty.
The gap in expectation for user experience continues to grow, leaving those who don’t adapt to evolving customers’ needs behind. Joyned meets the demand for personalization with AI-driven solutions that cater to individual preferences. Additionally, there’s a growing gap between real-life travel behavior and online booking – since 80% of travel is done together, why do we still book alone? Travel is inherently social, and Joyned brings that social dynamic to the vendor’s website.
And lastly, expectations for directness and immediacy are higher than ever. With AI advancements, people now anticipate quick, straightforward answers to their questions without the need to search extensively. Joyned’s chat and AI Planner tools provide users with instant validation and real-time responses, eliminating the need to navigate elsewhere for information.
What do you think the future holds for the travel industry?
I believe the future of the travel industry will see companies investing more in technology solutions that address two key shifts: the demand for personalization and the growing focus on experiences over transactions. Travelers today are no longer satisfied with generic booking options – they want recommendations and experiences tailored to their preferences.
At the same time, the travel industry is moving beyond selling just flights, hotels, or packages. Travelers are seeking meaningful experiences, moments they can share with others and memories that resonate long after the trip is over. This shift emphasizes the emotional and social aspects of travel, where connecting with people and creating shared experiences becomes as important as the destination itself.