Joyned Marketing
In this series, we sit down with industry experts to learn more about their expertise and the latest trends and opportunities for the travel industry. Alex Jorre is responsible for Strategic Partnerships for the Americas at Joyned.
Thanks for taking the time to speak with us today, Alex. Can you tell us a bit about your background?
Sure! As a kid, I loved reading adventure stories and exploring the woods with friends. I also caught the travel bug early. That drove me to seek opportunities with companies chasing a new frontier. That includes Essilor in Hong Kong, Suez in Argentina, Amazon in the Netherlands, launching several activities in Europe, and Amadeus across multiple countries before arriving in the US where I have served our OTAs customers for the last 6 years as the leader of Sales and Account Management for the Americas. I was fortunate to develop my craft in multiple industries, both B2B and B2C, and diverse functions like project management, product management, marketing, and sales. Add a stint in a social network startup back in 2002 and a 150-hour online course at MIT on AI this summer, and you will understand why it felt very natural to work with the Joyned team.
Are there any aspects of your career that stand out the most?
No career for me. Only a quest to create value while living fascinating experiences. Meeting my wife in Argentina while helping transform the water distribution business was certainly that kind of experience. Working at such a fast pace with an incredibly diverse and talented crew at Amazon, all united by their passion to transform the world and have fun was incredibly inspiring. At Amadeus, I was very fortunate to meet incredible leaders and teammates who trusted me to run high-stakes missions: launch Amadeus ancillary services solution, participate in the inception of NDC, lead the pricing of the $2bio GDS service, join the leadership team in France to transform the marketing function and finally, grow the OTAs business in the Americas. By double digits when I exited! All driven by a passion for reaching new frontiers, innovating with smart and generous people to transform customers’ experience. All very aligned with Joyned’s purpose!
Why should the travel industry take notice of Joyned?
Simple. No travel seller can afford to miss out on a 4X conversion increase! Joyned cracked social commerce. Travel is social by essence: 80% of people travel with one or more companions. Still, websites and apps deliver a very isolated and anxiety-prone experience. Deciding collectively on travel plans is a struggle. Joyned brings that missing social component in travel shopping. It’s fun and collaborative. It reassures people in their choices and delivers a much higher conversion and revenue per user. Airbnb and Expedia understood it. They invested millions in similar solutions. Joyned customers can access the same power immediately, with 0 CAPEX. Quite a rare opportunity!
What do you think the future holds for the travel industry?
I have a few radical thoughts that would require a longer conversation. Let me share this though. There’s a lot of VUCA ahead of us. Succeeding in a VUCA (volatile, uncertain, complex, and ambiguous) environment shaken by AI requires 4 things: a solid infrastructure, data, talent, and the relentless pursuit of a vision. If that vision puts you at the crossroads of secular trends, then you might be successful.
That’s why I’m so bullish on Joyned. Michael and Jonathan have this vision, right at the crossroads of our very social essence and AI. Not only does Joyned help people choose what to buy, which results in an attractive boost in conversion and revenue. Also, and even more importantly, Joyned generates extremely valuable data on what drives people’s choices. This data is what will keep Joyned customers relevant in an AI world.